Avenir is a French term meaning future. This is a typeface that was created in 1987 by Adrian Frutiger and released by Linotype GmbH in 1988. It was released with only three weights and all had an oblique version and a...
With the advent of technology, more and more people today are finding information or services online. The change in users' behavior has influenced the business practices and techniques significantly irrespective of their size or industry. Every company in this digital era...
In the 2010s, we’ve seen the development of social media in many different directions. We’ve witnessed the fast development of eCommerce platforms, as well as the rapid growth of the mobile market. All these changes have forced business owners and marketers...
One of the most effective marketing tools for any online business is web design. Specifically: good web design.
Your website is the place where your customers will get their very first impression of your business, before...
SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...
There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...
Gone are the days when the only community that existed was the off-screen one. Nowadays, if you’re not active on social media, your business is really missing out on a huge potential customer base that most likely doesn’t even...
So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...
Mention SEO and most people are apt to scratch their heads in frustration. With Google making almost 3200 algorithm changes each year, it is understandable that...
